The H FactorThe H Factor

Our story.

Turning what we know into what we can actually use.

20+ years

Coaching

10+ years

Teaching & research

1,000+

Speaking sessions

700+

University teaching sessions

Global

Remote & in-person

It started with a question.

We know more than ever about how people think, decide, learn and perform. But somewhere between the research paper and real life, most of it gets lost.

Dr. Mishal spent years studying and teaching the evidence, then decades sitting with people trying to apply it to their actual lives. Different rooms, different countries, the same finding:

Knowing what to do is not the same as being able to do it.

Have the H Factor grew from that gap — a way to bring research, coaching, teaching and experience together, and turn good ideas into something people can genuinely use.

Dr. Mishal working with a client in a coaching session
Dr. Mishal — founder of Have the H Factor

The person behind the work.

“For years, I found myself moving between two worlds — the world of research and the world of real people trying to make things work.

One gave me evidence. The other taught me what it takes to actually use it.

Have the H Factor grew from bringing those two worlds together.”

Dr. Mishal Ahmed

Founder · PhD Economist · Certified Coach · Public Speaker

  • PhD Economist
  • Certified Coach
  • Public Speaker
  • 20+ years coaching
  • 10+ years teaching & research

And the work keeps moving.

20+ years

of coaching

10+ years

of teaching & research

1,000+

speaking sessions

700+

university teaching sessions

Thousands

of people impacted

Global

remote and in-person work

What years of doing this taught us.

Information is everywhere.

The challenge is knowing what deserves your attention.

Evidence needs translation.

Research becomes useful when it can survive outside the paper.

People are not formulas.

The right framework still has to fit the person, the situation and the reality of their life.

Change needs repetition.

A useful idea matters most when it keeps shaping what happens after the session.

How the idea took shape.

  1. The beginning

    Learning how people make decisions.

    Economics became the first lens: understanding how people choose, behave and respond to incentives.

  2. The evidence

    Research & teaching.

    Years of academic work taught Dr. Mishal to question assumptions, examine evidence, and tell what sounds convincing apart from what actually holds up.

  3. The real world

    Coaching.

    Two decades with people revealed the part research cannot teach on its own: what happens when theory meets a real person, a real week and real constraints.

  4. The voice

    Speaking & teaching beyond the classroom.

    Years on stages and in rooms with very different audiences turned complex ideas into conversations people could understand and remember.

  5. The realisation

    The gap was worth closing.

    The research existed. The experience existed. The question became how to bring them together.

  6. Today

    Have the H Factor.

    Coaching, Master Classes, workshops, leadership programmes and practical learning — built on that combination.

Where we're going.

Our mission

Make rigorous research useful in everyday life.

Our vision

A world where better knowledge leads to better decisions, better habits and better lives.

Have the H Factor is growing into a global platform for research-backed coaching, learning and development — working with individuals, professionals, teams and organisations across borders.

Ready when you are

Ready to explore the work?

See how Have the H Factor can work for you.